Enter Channel
The Corinthians will face a major obstacle to putting into practice their actions to disclose the naming rights of the alvinegro stadium. According to information from the closed channel ESPN, the alvinegra board was surprised by the company The S/A people.
The confusion began when the club contacted INPI (National Intellectual Property Institute) to verify the availability of the names Arena Corinthians, Arena da Fiel and Arena do Povo.
Responsible for nationally known brands newspaper The People, the TV People beyond Radio The People, the company sent an answer letter to INPI and detonated the Alvinegro club. In the statement, they put the fact as unfair competition: "The brand under consideration (N.R. People's Arena) is nothing more than a reproduction of its trademarks since 1956." The club still completes claiming that Timão is trying to make "parasitic use of other people's fame."
Revolted with the letter from the company, Corinthians responded vehemently and was very clear.
"It is absurd the monopoly intended by the Manifesta to have for itself the exclusivity of the so descriptive expression PEOPLE," said the club's legal department.
